Client
IBM Watson
Agency
AKQA
IBM Watson is changing the way we work as the AI platform for business but most businesses still don’t know what Watson is or how it can help them.
To show high value decision what Watson can do, we created the Watson Primer—an immersive, designed as a fully interactive space exploring Watson’s most powerful capabilities, and deploying it at the world’s largest tech conferences.
The experience debuted at Dreamforce in November 2017, and has since traveled to CES and IBM Think.
How we designed an immersive installation for the world's largest tech conferences.
The experience was designed to educate and inspire a diverse group of people to think how they might apply Watson's capabilities and the cutting edge technology to their organization to push them forward and compete at the highest level. Anyone from CEOs, CTOs and CMO could explore the full potential of Watson, and understand how it could be useful for them.
The experience encouraged non-linear, self-guided exploration, and offered multiple opportunities for visitors to save content from the experience to their phones.
