Client
Caterpillar
Agency
AKQA
Since the era of steam engines, Caterpillar has innovated at the leading edge of technology to help customers get the job done. Continuing the forward-thinking tradition of its founders, Caterpillar partnered with AKQA to create a leading digital commerce service for a $7B market segment.
Caterpillar's first direct-to-customer retail experience for wear and maintenance replacement parts, designed to bring the long tail of small businesses into the Caterpillar ecosystem.
Creating and servicing a $7B market market segment.
These are new customers for Caterpillar, and they demand–and deserve–an entirely new customer experience. This project answers their needs with a mobile-first, search-driven design, effortless account building and flexible delivery options. It's built from the ground up to get these customers the parts they need as efficiently as possible, so they can get back to what really matters: the work they do with their Caterpillar equipment.
Caterpillar’s Parts deliberately sets itself apart from parts.cat.com with a clean, consumer-friendly look and feel. And it behaves how it looks: thoughtful account management is baked in to the business logic, on-boarding customers smoothly and building them up to become profitable B2B customers as they grow.