The goal was to create a new, state-of-the-art web experience as impressive and exhilarating as the car itself.

We set out to create a flexible web experience with as much attention to detail as the car itself. We streamlined the path to purchase by making the most vital information more accessible — faster. The new navigation and overall information architecture leverages a modal paradigm that keeps people immersed on the page rather than wandering down dead ends. What used to be a 60+ pages with less than 1% traffic is now a single page with the highest engaging content.

We saw a 70% increase in scroll rates after pairing every informational module with an interactive element to let people play with the website, rather than just look at it. By the time someone gets to the bottom of the page, they’ve essentially completed a digital test drive.