Client
Coca-Cola
Agency
AKQA
Coca-Cola – which recently introduced its first new flavor in over a decade, Orange Vanilla Coke – continues to innovate and will surprise and delight fans in 2019 with the “Enjoy Coca-Cola” campaign. Enjoying a delicious ice-cold Coke with friends or family has become synonymous with summer, and this new creative encourages fans to make even more out of the best season of the year. The packaging-driven program will help make the season a bit more memorable by enhancing everyday moments and unlocking epic experiences.
“The aim of this year’s promotion is to connect with consumers that really value trying something new.”
Simon Harrison, Customer marketing director at Coca-Cola
The brand’s first new summer campaign in six years will give fans the chance to score more than 150,000 exclusive prizes by using their mobile phones to scan the Sip & Scan icon on cans and bottles of ice-cold Coke, Coke Zero Sugar or Coke Flavors. The more a person scans the more they have the chance to score everything from concert, movie, amusement park and baseball tickets, to exclusive experiences like meeting members of the U.S. Women’s National Team (USWNT) after the FIFA Women’s World Cup or lighting fireworks at a NASCAR race. Coca-Cola is giving fans more opportunities to make their summer better.
“The aim of this year’s promotion is to connect with consumers that really value trying something new. The once-in-a-lifetime trips and experiences on offer will drive excitement amongst consumers, keeping soft drinks front of mind during the summer months.
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