Client
Twitter
Agency
YML
Online privacy plays a critical role in the rights, well-being and shared experience of literally billions of people online.
Problem: Nobody reads privacy policies. Determined to change that, Twitter invited us to reimagine privacy — a subject people deliberately avoid — into an experience people couldn’t wait to learn more about.
250M Impressions from press 48 hours after launch.
From Pitch to launch in 3 months, each level of the game was designed and inspired by Twitter’s key privacy features, woven with insights and information that playfully leveled up people’s understanding of privacy and features Twitter employs.
Built and Customized for a. global audience by integrate a level of inclusion that accurately reflects the platform, we localized the messaging, artwork, and custom elements to accommodate nine different languages.