‘Create sophisticated designs and storytelling moments that push brands forward.’

Working collaboratively with business stakeholders and in-house design teams to leverage qualitative and quantitative research. Work with customer behaviors and motivations insights to evaluate business solutions for customer needs; properly framing the problem at hand and translating it into actionable design recommendations that guide creative explorations. 

Applying empathy, systematic thinking, and craftsmanship to strategic insights. Ultimately formulate solutions to human problems using playfulness storytelling to create experiences, products, and services that move the brand forward.

YML

San Francisco, CA

AAA, Champion, Kaiser Permanente, Polestar, Twitter, Yeti

Salesforce

San Francisco, CA

AKQA

San Francisco, CA

Atlanta, GA

Gothenburg, SW

London, UK

Apple, Audi, Caterpillar, Coca-Cola, Dyson, Facebook, Foster + Partners, IBM Watson, Rolls Royce, Nike, Volvo

MullenLowe

London, UK

Sure, Unilever

Experience Design

Research & Discovery Implementation 

Experience planning and implementing formative and summative User Research Methods: Contextual Inquiry, Field Observations, Lab Evaluations (to include analysis of performance, satisfaction levels, areas of frustration or miscues in navigation), Task and Work Flow Analysis, Card Sorting, Affinity Diagramming and Heuristic Evaluations 

Interaction & Visual Design 

Creation of new experiences through advanced design solutions that are tailored to an organizations' design culture. Where applicable create a design culture based on organizations brand. Design of deliverables including interaction flows, personas and task based journeys, prioritized feature & functionality lists, logical system flows, visual design work, and technical considerations including info-graphics. 

Consumer Insight

Research customer lifecycle and personas mapping to key sales and marketing activity

Measure and optimize the buyer journey as it relates to product feature adoption and usage

Strategic Planning

Develop and implement product positioning and messaging platforms

Demand generation through strategic planning 

Coordinate closely with channel marketing, product management, sales

User Experience Strategy 

Defining repeatable strategic direction and best practice guidelines that ensures delivery of quality products. Passionate about modern, minimalist responsive design and persuasive design techniques.

Project Management 

Excellent project planning, scheduling and analysis skills, successfully implemented multiple software development projects. Composed of multidisciplinary teams, Experience with both traditional waterfall approach and Agile methods.